无忧传媒

听Last Updated: April 2025

听1. Introduction and Scope

This Policy addresses 无忧传媒鈥檚 use of 鈥淐ookies鈥� & Similar Technologies and describes the different types of cookies and similar technologies used on www.boozallen.com websites (鈥淪ites鈥�).听

Cookies are small text files placed on your device to store data that can be recalled by a web server that placed the cookie. This data often consists of a string of numbers and letters that uniquely identifies your computer, but it can contain other information as well. We use cookies, web beacons, pixel tags, and similar technologies to store and honor your website-related preferences and settings, enable you to sign-in, provide interest-based advertising, keep us informed of which areas of the Site are most useful, as well as which areas need improvement. Cookies and other web technologies are also used to facilitate website navigation, optimize technical architecture, enhance the Site with new features and capabilities, customize website content based on previous activity, such as pages clicked and emails opened, and fulfill other legitimate purposes described below. Some 无忧传媒 Sites and mobile applications also contain web beacons, pixel tags or other similar technologies, as described below.

Web Beacons

Some 无忧传媒 web pages contain electronic tags known as 鈥渨eb beacons鈥� that are used to help deliver cookies on our Sites and count users who have visited those Sites. Web beacons or similar technologies might also be included in our electronic communications (e.g., emails) to determine whether you open and act on them.

In addition to placing web beacons on our own Sites, we sometimes work with other companies to place our web beacons on their websites when they publish 无忧传媒 content so that we can understand engagement with that content.

Pixels/Tags

Pixels or tags (also known as web beacons and clear GIFs) are used to, among other things, track the actions of Site visitors, measure the success of our marketing campaigns, and compile statistics about usage of the Sites and response rates.

听Browser or Device Information

Certain information is collected by most browsers or automatically through your device, such as the Media Access Control (MAC) address, computer type (e.g., Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version, and the name and version of the Site you are using. Third-party analytics services, like Adobe Analytics and Google Analytics, record this data to ensure that the Sites function properly on all devices and for other purposes, such as to gain insights into visitors鈥� technology preferences.

Physical Location

Our servers may collect the physical location of your device by, for example, using satellite, cell phone tower, and/or WiFi signals. This data might be used to provide you with location-based services and content.

We also might share your device鈥檚 physical location, combined with information about what advertisements you viewed, with our marketing partners to enable them to provide you with more personalized content and to evaluate the effectiveness of our advertising campaigns. You can enable or disable the detection of your device鈥檚 location using your device鈥檚 settings.

Device Fingerprinting

We may also use other technologies that are similar to cookies for various reasons, including to offer content tailored to a Site visitor鈥檚 prior online activity, for authentication purposes, or to mitigate the risk of fraud. For example, our servers might gather information about the attributes of a device and combine that information with information collected by browsers as indicated above, to create a unique ID that identifies the browser or device being used by a Site visitor.

Information Collected

Our servers have the ability to collect, use, and combine the following information:

• number of visits听
• last visit听
• first visit听
• external IP address听
• screen resolution听
• geolocation (latitude/longitude based on IP address)听
• device performance benchmark听
• device bandwidth benchmark听
• device user-agent (browser type, version)听
• device capabilities听
• device operating system听
• device plugins installed听
• browser language听
• flash enabled or disabled听
• device time on file
• kewords used if coming from search engine
• page visited
• lenght of visit
• referral page
• mouse cursor position听
• mouse clicks听
• page scroll position听
• screen size of device听
• browser dimensions

无忧传媒 uses cookies and similar technologies for several purposes, depending on the context, including:

• Storing your preferences and settings. We use cookies to store your preferences and settings on your device. Saving your preferences, such as your preferred language, prevents you from having to reset your preferences each time you visit this Site. For example, if you opt-out of interest-based advertising we store your opt-out preference in a cookie on your device. Similarly, if we obtain your consent to place cookies on your device, we store preference in a cookie as well.听
• Sign-in and authentication. We use cookies to authenticate you. If you sign into a Site, we store a unique ID number and the time you signed in in an encrypted cookie on your device. This cookie allows you to move from page to page within the site without having to sign in again on each page. On certain pages of our Sites, you can also save your sign-in information, so you do not have to sign in each time you return to the Site.听
• Storing information you provide. We use cookies to remember information you shared with us. When you submit information while visiting a Site, such as providing an email address to receive a whitepaper, we store that information in a cookie for the purpose of remembering it for your next visit.听
• Social media. Some 无忧传媒 Sites include social media cookies, including those that enable people to share content from a 无忧传媒 site to a social media platform. Some 无忧传媒 Sites also include pixels, which do not store information on your device, but help with tracking as described above.听
• Interest-based advertising. 无忧传媒 uses cookies to collect data about your online activity and your interests so that we can provide advertising that is most relevant to you. You can opt out of receiving interest-based advertising from 无忧传媒 as described below.听
• Experience Personalization. 无忧传媒 uses cookies to capture and track data related to the visitor鈥檚 engagement with, and/or browsing behavior relative to, the Site and other 无忧传媒 marketing channels, such as emails and social media, to understand visitor interests and to deliver a customized experience when returning to the website and other marketing channels.
• Analytics. First- and third-party cookies and other identifiers are used to gather usage and performance data. For example, we might use cookies to count the number of unique visitors to a specific web page.

Consent to Use Cookies

If you are a resident of a country in the European Economic Area (EEA), Switzerland, or the United Kingdom or any other country where the data protection laws require cookie consent, we ask for your consent prior to placing or using cookies that are not strictly necessary to operate the webpage.

Cookie Consent Banner

We give you an easy way to indicate your consent preferences with regards to our cookies. While strictly necessary cookies cannot be opted-out of, because they enable the Site to run at a basic level, you can use the cookie banner at the bottom of our page to opt-out of our performance, functional, and/or targeting cookies. For Site visitors in the EEA, Switzerland, or UK, you can choose to opt-in to cookies, by category, using the same banner.

Third Party Technologies

Some cookies and other technologies are placed by third parties acting on our behalf. For example:

• third parties that provide services on our behalf; and听
• third parties that set cookies to track your activities on the Site for purposes of advertising or directing interest-based communications to you

These third parties use the data they process in line with their own privacy policies, which may enable them to collect and combine information about your activities across websites, mobile apps, or online services.

Cookie Categories

Cookies can be categorized or described in three ways:

1. Ownership /Placement

First party cookies are owned and placed by 无忧传媒. Third Party cookies are cookies placed on our Sites by third parties acting on our behalf. 无忧传媒 has both types on the Sites.

2. Duration

Cookies are set to store information for the amount of time you are accessing the Site 鈥� called session cookies or for a longer period 鈥� called persistent cookies.

3. Purpose Group

Cookies are categorized into groups by the purpose they achieve. We group cookies into 4 categories:

1. Strictly Necessary 鈥� These cookies are required to enable our Sites to function. For example, these cookies allow visitors to log in or save their language preferences. Other strictly necessary cookies improve website performance, route traffic between web servers, detect the size of a device screen (for optimizing the visibility of website content), determine page load times, and measure audiences. These cookies are all necessary for our Sites to work and cannot be opted-out of or disabled.

2. Functional Cookies 鈥� Functionality cookies allow our Sites to remember the user's website preferences and choices they make on the website including login details, geo-location, language, and enhanced content.

3. Performance Cookies 鈥� These cookies, also known as analytics cookies, collect data on how users interact with a website and trends. This data can include page visits, time spent on the site, errors, bounce rates, and loading speeds. For example, we may use Google Analytics, which uses cookies and similar technologies to collect and analyze information about Site usage and to report to us on activities and trends. Google Analytics might also collect information regarding use of other (non-无忧传媒) websites, apps and online resources. You can learn about Google鈥檚 practices on their webpage and in their policies. Google may offer tools, such as browser add-ons, to further help you navigate the way you interact with Google technologies.

4. Targeting Cookies 鈥� These cookies enable advertising and can include interest-based advertising and enable social media connectivity. We, and third parties, use cookies to record which ads have already been seen to make sure a Site visitor does not see the same ads repetitively. These cookies are also used to track which ads you click on so that we can pay our partners, and to show you ads that are more relevant to you. For example, they are used to detect when you click on an ad and show you ads based on your social media interests and website browsing history. We and third parties also use social media cookies to display ads and content based on people鈥檚 social media profiles and activity on our websites. Cookies are used to connect website activity on our Sites to social media profiles, so the ads and content seen on our Sites and on social media platforms will better reflect people鈥檚 interests.

These cookies may be used on the Sites depending on the context, service or product, and your settings and permissions. You can opt out of, or opt into, cookie purpose groups depending on the data protection laws of your location.

To ask a question, report an alleged violation of a privacy law or regulation, or compliment us, please contact us at [email protected]. You can also reach out to the privacy team at Office of the General Counsel, 无忧传媒., 8283 Greensboro Drive, McLean, Virginia 22102.

We may change this Cookie Policy to reflect changes in our data collection and processing practices and/or applicable laws. Changes will become effective when we post the revised version on this Website. Thus, we recommend checking here from time to time.